KEYS TO SUCCESS FOR SMALL FARMERS
1. Choose
something you love to do. It's hard work under the best of circumstances.
If you are doing it just for the money, it's unlikely the energy, creativity,
and satisfaction necessary for success will be present.
2. Create
a high quality product. Quality is the single most important element
that will differentiate your product from mass produced alternatives.
More and more consumers want fresher, better tasting, healthier products
than those available from large retailers.
3. Start
small and grow naturally. Invest your ingenuity first, labor second,
and money third. If you start small, the effort you put in and the
income you generate are more likely to be matched. Let the market demand
dictate your growth.
4. Make decisions based on good records. Base business decisions on what is, not on what you hope or guess the situation to be. Even if everything else is right, poor financial management and decision-making can still kill your business.
6. Establish a loyal customer base, preferably local. In addition to high quality and meeting customer demand, focus on your niche. Personal contact, exceeding expectations, providing steady supply, and community involvement will help secure a strong base of repeat customers.
8. Get the whole family or partners involved. Value-added processing takes additional energy and skills. When several family members are involved, each person can contribute his or her unique talents and specialize for efficiency.
Cooperating Agencies: Washington State University, U.S. Department of Agriculture, and Spokane County
Extension programs and employment are available to all without discrimination.
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